Build a strong and memorable
brand identity

The Branding Package lays the visual foundation of your brand and the rules for using it. It allows you to create a professional, consistent and ready-to-use identity across all your supports, both online and in print.

The Branding Package includes everything you need to build and use your visual identity:
- Creation of a unique and professional logo
- Logo variations for different use cases (formats, colors, contexts)
- Definition of primary and secondary colors
- Precise color codes (HEX, RGB, CMYK)
- Selection of brand typography (primary and secondary fonts)
- Files ready for web and print
- A complete brand book: logo usage rules (sizes, spacing, allowed backgrounds), colors and typography
- Best practices, common mistakes to avoid and real-life usage examples
- Source files

Logo variations ensure your brand can be used consistently across all platforms and formats: website, social media, print materials and small formats like favicons. This guarantees readability and visual consistency everywhere.

Without these variations, a detailed logo can become illegible at small sizes, on a dark background, or set against a busy photo, which is why the package includes ready-to-use versions for the situations that actually come up during a normal launch.

A brand book is a complete guide that defines how your visual identity should be used. It ensures consistency across all your communication and helps anyone working with your brand apply it correctly.

A brand book ensures consistency, strengthens your brand image and prevents design mistakes. It also makes collaboration easier with designers, developers and marketing teams.

Without one, every new freelancer or agency you work with has to guess your brand rules, which usually leads to a slightly different logo, color or font on each new page, ad or social post. A brand book removes that guesswork and keeps every touchpoint recognizable.

Each branding project follows a structured 3-phase process:

1. Research and inspiration
We analyze your business, positioning and explore creative directions.

2. Creation
We design your logo, color palette and typography based on the research phase.

3. Iteration and validation
We refine the designs based on your feedback until final validation of all deliverables.

The timeline depends on the scope and complexity of the project. Most branding projects take a few weeks, including research, design and validation phases.

The package runs in two steps: the logo and visual identity first, then the brand book, which documents usage rules across every format and channel.

Yes. All deliverables are ready to use right away for your website, social media and printed materials.

Yes. All necessary files are delivered, including formats for web and print, as well as editable source files for future use.

Yes. The brand book includes practical examples (social media visuals, communication materials, etc.) to help you apply your brand consistently and effectively.

Yes. Your visual identity is designed to be scalable. The brand book allows your brand to evolve while maintaining consistency.