Introduction
Choco-Story Brussels is a privately-owned chocolate museum located in the heart of the Belgian capital. Opened in 1998 under the name “Museum of Cocoa and Chocolate,” it is just steps away from the Grand Place and offers a full immersion into the world of cocoa, from its origins with the Maya and Aztecs to the invention of the Belgian praline.
Challenges
The main challenge was to create an attractive showcase website that could capture the museum’s immersive and indulgent atmosphere while inspiring visitors to walk through its doors.
The goal was to translate the sensory and cultural experience of the physical visit into a digital format that would be engaging, clear, and inspiring for both local and international audiences. The website needed to efficiently provide essential information (opening hours, prices, location, activities) while evoking the emotional appeal that drives people to visit.
Solutions
To meet this challenge, JAK Solutions designed and developed a bespoke showcase website, built to offer intuitive navigation and a design fully aligned with Choco-Story Brussels’ visual identity and unique atmosphere.
The site highlights the museum’s key features: live demonstrations by master chocolatiers, interactive workshops, thematic exhibitions, and its rich historical content. Immersive visuals and a clear information hierarchy guide users towards booking or planning their visit.
Impact
The new showcase website has strengthened Choco-Story Brussels’ brand image and enhanced its visibility to a wide audience. By capturing the essence of the museum through thoughtful design and engaging content, it has helped boost interest and bookings, while offering visitors a digital taste of the chocolate experience that awaits them.
Today, the website stands as an essential entry point to the museum, extending its storytelling beyond its walls and attracting both the curious and chocolate enthusiasts alike.
