Context
Excelsior Stam Cool Café is a beloved neighbourhood beer bar, a true Brussels stamcafé, in Jette. It is known for its 130+ Belgian beers, its Jupiler tank and Duvel on tap, and its live concerts. Run by the Excelsior ASBL, it is as much a music venue and community spot as it is a café.
The café needed a digital presence that matched its energy: a website to be found by locals and visitors, and a practical tool to put its huge beer selection and its event calendar at everyone's fingertips.
The challenge
A café like Excelsior lives on atmosphere, regulars and word of mouth. Its online presence had to do two very different jobs. It needed a simple, striking one-page website that captures the venue's character and ranks locally for people looking for a bar or live music in Jette. And it needed something a printed menu can never be: a living, always-current view of 130+ rotating beers, upcoming concerts and a way to book, usable on a phone at the bar or from home.
One brochure page could not carry all of that. The project combined two services: a showcase website and a web application.
Objectives
- Capture the venue's identity: a bold one-pager that feels like the café, in its black, white and red colours.
- Be found locally: rank for beer bar and live-music searches in Jette and Brussels.
- Put the menu online: a digital, always-current view of the 130+ beer selection.
- Show what's on and take bookings: an event agenda and a booking form in one place.
Our approach, step by step
The project brought together two of our services: a showcase website and a web application. Here is how each came together.
Part 1: The showcase website
1. A one-pager that feels like the café
We designed a single, scrollable page in the venue's black, white and red identity, built to convey the atmosphere in seconds: the beers, the tank, the concerts and the neighbourhood spirit, with clear calls to action.
2. A clean local SEO foundation
We gave the site the on-page essentials to rank locally: a descriptive title and meta description around "beer bar and stamcafé in Jette, Brussels", Open Graph tags, and content that reflects what people actually search for (Belgian beers, live music, a café in Jette).
Part 2: The web application
3. A living digital menu
We built a web app that turns the paper beer list into an always-current digital menu, so the 130+ beers can be updated in seconds and browsed on any phone, at the bar or before coming.
4. An agenda and booking in one place
The app also carries the event agenda (upcoming concerts and nights) and a booking form, so visitors can see what's on and reserve without leaving the experience. It is also designed to feed a digital menu board inside the café.
Results
Excelsior now has a digital presence that works as hard as the café does:
- a bold one-page website that captures the venue's character and is built to rank locally;
- a web app that keeps the 130+ beer menu current without reprinting anything;
- an event agenda and a booking form in a single, mobile-friendly tool;
- a foundation ready to power an in-café digital menu board.
Website and web app together turn a much-loved local bar into an establishment that is easy to find, easy to browse and easy to book.
Frequently asked questions
What did JAK Solutions build for Excelsior Stam Cool Café?
Two things: a one-page showcase website and a web application with a digital beer menu, an event agenda and a booking form, for the Excelsior beer café in Jette, Brussels.
Why build both a website and a web app?
The website captures the venue's identity and ranks locally, while the web app handles the living content, a 130+ beer menu, concerts and bookings, that a static page cannot keep up to date.
Can the beer menu be updated easily?
Yes. The web app lets the café update its 130+ beer selection in seconds, so the online menu is always current and can also feed an in-café digital menu board.
