Introduction
The Frietmuseum in Brussels is a unique museum dedicated to one of Belgium’s most iconic specialties. Located just steps away from the Grand Place, it offers a fun and cultural immersion into the history of the potato and the famous Belgian fries, from their origins to their status as a national symbol.
Challenges
The main challenge was to design a showcase website capable of reflecting the museum’s playful, family-friendly and cultural identity, while highlighting a theme that is accessible to a wide audience.
The goal was to create an engaging digital experience that captures the originality of the museum, while making it easy for both local and international visitors to access essential information. The website needed to be clear, attractive and efficient in presenting practical details such as opening hours, prices and activities, while encouraging visits.
Solutions
To address these challenges, JAK Solutions designed a bespoke showcase website with intuitive navigation and a warm design aligned with the museum’s visual identity.
The site highlights the different aspects of the visit: the history of the potato, the process of making fries, cultural anecdotes and interactive exhibits. A clear structure combined with immersive visuals naturally guides users towards planning their visit.
Impact
The new website has strengthened the Frietmuseum’s brand image and increased its visibility among a broad audience. By showcasing the museum’s unique and welcoming character, it helps generate interest and attract more visitors.
Today, the website serves as a true digital gateway to the museum, extending the experience beyond the physical visit and inspiring people to discover this iconic part of Belgian culinary heritage.
