Context
Kaiser Finance is an independent credit and insurance broker based in Dilbeek, in the Brussels periphery, serving clients across Belgium. Founded by Mathias Kaiser, the firm compares offers from several banks and insurers to negotiate the best terms for each client, and works exclusively by appointment.
Kaiser Finance needed a brand-new website that would do more than list services. In a sector where people decide based on trust, the site had to establish credibility instantly and turn visitors into qualified appointment requests.
The challenge
Financial services are a high-trust, regulated field. A broker's website has to reassure before it can convert: prospects are handing over a mortgage, a loan or their family's insurance, so independence, transparency and a human touch have to come across in seconds.
Two constraints shaped the build. First, Kaiser Finance works by appointment only, so the site is a lead-generation tool, not a shop: every page has to lead to one clear action, requesting contact. Second, the firm competes locally, around Brussels, so the site had to be structured to rank for people searching for a credit and insurance broker in the region.
Objectives
- Build trust fast: convey independence, transparency and human support from the first screen.
- Convert to appointments: a single, frictionless path from any page to a contact request.
- Present the full range clearly: four credit types and three insurance products, easy to self-identify.
- Rank locally: a clean SEO foundation targeting credit and insurance searches around Brussels.
Our approach, step by step
1. A trust-first design for a regulated sector
We built the site in Webflow around credibility signals: a clear value proposition (independent, transparent, human support from A to Z), a partner strip showing the banks and insurers Kaiser works with (BNP, AG, April, Record, Creafin and others), and a reassuring, human visual tone. The message is simple: an independent broker who compares the market for you.
2. A clear product architecture
The offer is split into two readable universes: credits (mortgage, car, personal, renovation) and insurance (auto, home, family). Each product has its own concise explanation, so a visitor immediately finds their situation and understands what Kaiser can do for them.
3. One frictionless conversion path
Because Kaiser works by appointment, we designed the whole site to funnel toward a single action. Repeated "Contact us" calls to action and a short appointment form keep the path obvious and low-friction, with the practical details (phone, email, office address, by-appointment-only) clearly stated.
4. A clean SEO foundation for local search
We gave the site the on-page essentials that help it rank: a descriptive title and meta description built around "credit and insurance broker in Belgium", Open Graph tags for clean social sharing, a logical heading structure, and copy that reflects the local intent, a broker in the Brussels periphery serving all of Belgium.
Results
Kaiser Finance now has a website that matches the seriousness of its work:
- a credible, human first impression built for a trust-sensitive sector;
- a clear presentation of the full credit and insurance range;
- a single, frictionless appointment-request path on every page;
- a clean SEO foundation aligned with how clients search locally.
The site gives an independent broker the professional, conversion-focused presence it needs to compete with much larger names.
Frequently asked questions
What did JAK Solutions build for Kaiser Finance?
A brand-new showcase website in Webflow for Kaiser Finance, an independent credit and insurance broker near Brussels, designed to build trust and generate appointment requests.
What does an independent credit and insurance broker do?
An independent broker like Kaiser Finance compares offers from several banks and insurers, then negotiates and manages the file on the client's behalf, from mortgage and consumer credit to auto, home and family insurance.
How does the website generate leads?
Every page guides visitors toward a single action: requesting an appointment through a short contact form, since Kaiser Finance works exclusively by appointment.
